Listen to podcast episode

Responsive Typography

With Jason Pamental on 19 Jul 2016

IncrementalUX is a weekly audio podcast from New Haven, CT. Each week, an industry expert helps us learn a specific UX technique – focusing on implementation. Learn about the host or view all episodes.

This week's guest

Jason Pamental

Jason Pamental,

, Isovera

Twitter / Website

Jason is the Senior Director of Design & Technical Strategy at Isovera (, where he leads the design and development team, and works with clients on establishing their digital strategy. Over the past 20 years he has worked with Fortune 25, Ivy League and high-tech clients on web and application products. He’s also a frequent speaker on web typography and design process, and author of ‘Responsive Typography’ from O’Reilly ( Otherwise, he’s usually following @aProperCollie around Turner Reservoir, posting photos on Instagram (

Show Notes

Responsive web design has been talked around a lot but the same cannot be said of responsive typography. What are some decisions that go into making responsive typography a part of web projects? How does it impact user experience? What are it’s impacts on performance? How does one get started in responsive typography? These are some of the questions we tackle in this episode with Jason Pamental.

  • Use cases for responsive typography
  • History / Background for typography – quick overview
  • What’s the impact of responsive typography?
  • Any examples or links of typography done well
  • When and where to use responsive typography – dos and dont’s
  • How to implement in projects – existing and new ones
  • Tools you recommend and use
  • Vertical rhythm
  • Em vs rem
  • How line height is associated – magic number?
  • Challenges – maintaining vertical rhythm when using media (images, video etc.) ?

Your Host

Image of show host

Vinay Raghu

User Experience Consultant

Twitter / Website

Hey! I’m a user experience consultant passionately curious about all things UX. You can learn more about me here. This podcast is my attempt to learn from people who know more than me. Hour long episodes dive deep into specific topics with industry experts focusing on how can I implement this?